The Influences of Brand Benefits on Brand Loyalty : Intermediate Mechanisms
Year of publication: |
2016
|
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Authors: | Huang, Shyh-Ming ; Fang, Shyh-Rong |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markentreue | Brand loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Australian Journal of Management, Vol. 41, No. 1, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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