The influences of suppliers on buyer market competitiveness : an opportunism perspective
Year of publication: |
2017
|
---|---|
Authors: | Yen, Yu-Xiang ; Hung, Shiu-Wan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 1, p. 19-30
|
Subject: | Competitiveness | Industrial relations | Relationship marketing | Buyer-seller relationships | Partnership | Business-to-Business marketing | B-to-B-Marketing | Business-to-business marketing | Arbeitsbeziehungen | Employment relations | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Wettbewerb | Competition |
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