The Information Content of Advertising: A Meta-Analysis
Year of publication: |
1996
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Authors: | Abernethy, Avery M. ; Franke, George R. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 25.1996, 2, p. 1-18
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