The informative role of advertising
Louis P. Bucklin
| Year of publication: |
1968
|
|---|---|
| Authors: | Bucklin, Louis P. |
| Published in: |
Readings in advertising and promotion strategy. - Homewood : Irwin. - 1968, p. 27-34
|
| Subject: | Werbung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research, Sept. 1965 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001961370