The informativeness of on-line advertising
Year of publication: |
2011
|
---|---|
Authors: | Taylor, Greg |
Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 29.2011, 6, p. 668-677
|
Publisher: |
Elsevier |
Subject: | Obfuscation | Advertising | Cheap talk | Performance-based pricing |
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