The Innovation Type and Strategy Implemented by Chinese SMEs: Case Study of Manufacturing Industry in Shanghai

In China, small and medium enterprises (SMEs) play a crucial role in economic development and social wealth in terms of GDP growth, employment creation and poverty alleviation. In the age of technology and information, innovation has been regarded as one of the most significant drivers for the growth and prosperity of SMEs. Therefore, it is necessary for SMEs to implement innovation strategy, which would help them to initiate new products, adopt new processes and increase their competitiveness. From this point of view, this study attempts to identify the innovation situation of Chinese SMEs with regard to innovation type as well as innovation strategy. The research data is collected through structured questionnaires and semi-structured interviews from SMEs of manufacturing industry in Shanghai, China. According to the data results, process innovation and marketing innovation are adopted more frequently than product innovation and organizational innovation by Chinese SMEs. This study also demonstrates most SMEs in China implement free-riding strategy; some of them adopt niche strategy; and few SMEs practice cluster strategy. Although innovation is increasingly important for Chinese SMEs, their implementation of innovation strategy is not highly effective and successful.