THE INNOVATIVENESS OF FINANCIAL INSTITUTIONS IN POLAND – THE PERSPECTIVES OF THE DEVELOPMENT

Financial services which are more and more important part of the economy in developed countries mainly absorbing the innovations are becoming simultane-ously important creators of the innovations in the area of marketing and organi-zational changes. The essence of the innovation in the financial services was introduced in the article. The basic categories of innovations in the financial services were introduced. The analyses of the level of the innovativeness of the financial institutions with the regard of the subjective differentiation were exe-cuted on the basis of the statistical data and because of the kinds of the innova-tion. The basic groups of factors influencing the innovations were identified in the article and were connected with marketing activities on the market of the financial services. The thesis is to conduct some considerations about the contin-ually insufficient level of the innovativeness of the majority of the financial insti-tutions leading their activity in Poland. The identification of the part of innovations and the perspectives of the devel-opment of innovativeness in the activity of the financial institutions functioning in Poland is the aim of the research. Certain analyses were executed in this sec-tor given statistical accumulated by GUS in 2009-2011. The objective and the subjective differentiation of the innovation were introduced. It was affirmed that financial services in Poland and in countries throughout Europe are one of the most innovative sections of the economy. Product and process innovations play larger meaning in functioning financial institutions. Research that was carried out showed that among all the enterprises numbered to the Section K-Financial and Insurance Activities (according to the classification PKD GUS) the most innovative are financial institutions belonging to the section 65 – Insurance, reinsurance and pension funding, except compulsory social security. The lower level of innovativeness are characterize however the most numerous among fi-nancial institutions enterprises numbered to section 64 – Financial service activi-ties, except insurance and pension funding. On the base of the analysis given, the perspectives of the development of the innovativeness of financial institutions in Poland were introduced.