The innovator's license : a latitude to deviate from category norms
Michael J. Barone & Robert D. Jewell
| Year of publication: |
2013
|
|---|---|
| Authors: | Barone, Michael J. ; Jewell, Robert D. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 120-134
|
| Subject: | Produktentwicklung | New product development | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | Ill, graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725635