The inscrutable shopper : consumer resistance in retail
Stella Minahan ; Sean Sands ; Carla Ferraro
| Year of publication: |
2011 ; 1. ed.
|
|---|---|
| Authors: | Minahan, Stella ; Sands, Sean ; Ferraro, Carla |
| Publisher: |
New York, NY : Business Expert Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 153 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-60649-171-3 |
| Classification: | Marketing ; Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10009354232