The inseparable two : impact of prior success and failure on new product development project discontinuation
Year of publication: |
2023
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Authors: | Lévesque, Moren ; Subramanian, Annapoornima M. ; Vrande, Vareska van de |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 305-336
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Subject: | biopharma industry | experiential learning | new product development | project discontinuation | success and failure | survival analysis | Produktentwicklung | New product development | Innovation | Projektmanagement | Project management | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management |
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