The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
ed. by Penelope Wickham
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Wickham, Penelope (contributor) |
| Publisher: |
Ithaca, NY : American Demographics Press |
| Subject: | Marktforschung | Market research | USA | United States |
| Extent: | 246 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-936889-03-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000766914