Banc- assurance in its simplest form is the distribution of insurance products through a bank distribution channel. In concrete term, bancassurance which is also known as “Allianz”- distributes a package of financial services that can fulfill both banking and insurance needs at the same time. It takes various forms in various countries depend upon the demography, economic and legislative climate of that country. Profile of a country decides the kinds of products bancassurance shall be dealing with. Economic situation will determines the trends in terms of turnover, market share etc. Whereas legislative climate will decide the periphery within which the bancassurance has to operate. The motive behind banc assurance varies: For banks- product diversification, source of additional fee income. For Insurance company- A tool of increasing there market penetration, premium turnover, For Customers- Reduced Price, High Quality Product, Delivery at doorsteps. Actually everybody is a winner.Banc assurance simply means selling of insurance products by banks. In this arrangement, insurance companies and banks undergo a tie-up, thereby allowing banks to sell the insurance products to its customers. This is a system in which a bank has a corporate agency with one insurance company to sell its products. By selling insurance policies bank earns a revenue stream apart from interest. It is called as fee-based income. This income is purely risk free for the bank since the bank simply plays the role of an intermediary for sourcing business to the insurance company. ORIGIN & GLOBAL SCENARIO: It is most successful in Europe, especially in France, from where it started, Italy, Belgium and Luxembourg. The concept of bancassurance is relatively new in North America. As mentioned above bancassurance growth differs due to various reasons in different countries. The Glass- Steagall Act of 1933 prevented the banks of the USA from entering into alliance with different financial services providers, thereby putting a barrier on bancassurance. As a result of this life insurance was primarily sold through individual agents, who focused on wealthier individuals, leading to a majority of the American middle class households being under-insured. With the US Government repealing the Act in 1999, the concept of bancassurance started gaining grounds in the USA also. Going to Asia, it has been estimated that bancassurance would contribute almost 16% of the life premium in the Asian markets in the year 2006 primarily due to the growth expected in India and China. Middle-East has probably the lowest penetration of bancassurance products. And this has a lot to do with the cultural and religious attitude of the regions predominantly Muslim customers, for whom life insurance in its purely commercial form has been a taboo. But with the development of Shariah-Compliant Takaful Products, Perceptions are beginning to change and there is a wider acceptance of appropriately developed life products. Key words: insurance market, banc-assurance, Albanian scenario