The Integration of Microcomputers in Marketing Research and Decision Making
Year of publication: |
1987-07-01
|
---|---|
Authors: | Malhotra, Naresh K. ; Tashchian, Armen ; Mahmoud, Essam |
Publisher: |
Kennesaw State University |
Subject: | MICROCOMPUTERS | MARKETING research | DECISION making | COMPUTER software | MAIL surveys | Business | Marketing |
-
Entrepreneurial marketing for SMEs
Cacciolatti, Luca, (2015)
-
Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Singh, Randhir, (2008)
-
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior
McQuiston, Daniel H., (1989)
- More ...
-
Davtyan, Davit, (2020)
-
Effects of peer ratings on supervisor ratings of job performance
Shore, Ted, (2015)
-
Validating the reduced burnout scale and sequencing of burnout
Rutherford, Brian N., (2015)
- More ...