The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Year of publication: |
2015
|
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Authors: | Santos, Nicholas J. C. ; Laczniak, Gene R. ; Facca-Miess, Tina M. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 126.2015, 4, p. 697-707
|
Subject: | BoP marketing | Marketing ethics | Impoverished consumers: vulnerable market segments | CSR in Marketing | Institutional Theory | Transformative Justice | Corporate Social Responsibility | Corporate social responsibility | Marketing | Gerechtigkeit | Justice | Unternehmensethik | Business ethics | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Wirtschaftsethik | Economic ethics |
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