The intensity and effectiveness of advertising
Year of publication: |
1970
|
---|---|
Authors: | Marcus, Matityahu |
Published in: |
Bulletin of the Oxford University Institute of Economics and Statistics. - Oxford : Blackwell, ISSN 0140-5543, ZDB-ID 184892-6. - Vol. 32.1970, 4, p. 339-345
|
Subject: | Werbungsbetrieb |
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