The interaction between experience, satisfaction, and positive word of mouth : a study on city marketing in Afyonkarahisar;
Alpaslan Özmen and Ilkin Yaran Ogel
| Year of publication: |
2020
|
|---|---|
| Authors: | Özmen, Alpaslan ; Ögel, İlkin Yaran |
| Published in: |
Contemporary issues in business economics and finance. - Bingley, UK : Emerald Publishing, ISBN 978-1-83909-605-1. - 2020, p. 105-121
|
| Subject: | Experience | satisfaction | positive word of mouth | city marketing | city branding | city promotion | Afyonkarahisar | Hayes Macro Process | Stadtmarketing | City marketing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1569-375920200000104007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313159