The interaction of social influence and message framing on children's food choice
Huda Khan, Richard Lee and Zaheer Khan
| Year of publication: |
2022
|
|---|---|
| Authors: | Khan, Huda ; Lee, Richard ; Khan, Zaheer |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 11, p. 2959-2977
|
| Subject: | Childhood obesity | Compliance influence | Conformance influence | Prescriptive message | Proscriptive message | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight | Werbewirkung | Advertising effects | Soziale Beziehungen | Social relations | Gesundheitsrisiko | Health risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2021-0505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457405