The interactive effects of duality expertise and coping frames on responses to ambivalent messages
Thomas Kramer; Loraine Lau-Gesk; Chi-yue Chiu
| Year of publication: |
2009
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|---|---|
| Authors: | Kramer, Thomas ; Lau-Gesk, Loraine ; Chiu, Chi-yue |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 4, p. 661-672
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936193