The interface between marketing and sales : the state of the art and a research agenda
by Sören A. Radtke and Marian E. Paul
| Year of publication: |
2021
|
|---|---|
| Authors: | Radtke, Sören A. ; Paul, Marian E. |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 1/2, p. 9-22
|
| Subject: | Marketing-Sales Interface | Marketing-Sales Cooperation | Marketing Organization | Marketing Performance | Business Performance | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600949