The interface of marketing and strategy
ed. by: George Day ...
| Year of publication: |
1990
|
|---|---|
| Other Persons: | Day, George S. (ed.) |
| Publisher: |
Greenwich, Conn. [u.a.] : Jai Press |
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXI, 453 S. graph. Darst. |
|---|---|
| Series: | Strategic management policy and planning. - Greenwich, Conn. : JAI Press, ZDB-ID 2771642-9. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 12 Beitr. |
| ISBN: | 0-89232-809-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012878718