The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs
Year of publication: |
2011
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Authors: | Paolacci, Gabriele ; Burson, Katherine A. ; Rick, Scott I. |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 4, p. 384-393
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