The internalization of advertising services : an inter-industry analysis
Sharon Horsky; Steven C. Michael; Alvin J. Silk
Year of publication: |
2012
|
---|---|
Authors: | Horsky, Sharon ; Michael, Steven C. ; Silk, Alvin J. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 10.2012, 1, p. 1-33
|
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon, (2008)
-
On Inter-Industry Variation in the Vertical Integration of Advertising Services
Horsky, Sharon, (2006)
-
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon, (2012)
- More ...