The international expansion strategies for Giordano : a case study from Chinese clothing industry
Year of publication: |
2013
|
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Authors: | Wang, Jianguo |
Published in: |
Advances in management & applied economics. - Christchurch, New Zealand : Scientific Press International Limited, ISSN 1792-7552, ZDB-ID 2614240-5. - Vol. 3.2013, 4, p. 139-147
|
Subject: | international expansion strategy | the Uppsala model | market entry mode | brand repositioning | Giordano | Internationaler Markteintritt | International market entry | China | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Bekleidungsindustrie | Clothing industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Classification: | M21 - Business Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
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