The international performance of standardizing and customizing Spanish firms : the M curve relationships
Year of publication: |
2012
|
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Authors: | Almodóvar, Paloma |
Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 20.2012, 4, p. 306-330
|
Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Unternehmenserfolg | Firm performance | Standardisierung | Standardization | Mass Customization | Mass customization | Spanien | Spain |
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