The international strategy matrix
Year of publication: |
1985
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Authors: | Naylor, Thomas H. |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 20.1985, 2, p. 11-19
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Subject: | Multinationales Unternehmen | Transnational corporation | Unternehmensplanung | Corporate planning |
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