The international transfer of store brand image
| Year of publication: |
2006
|
|---|---|
| Authors: | Burt, Steve ; Mavrommatis, Alexis |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 16.2006, 4, p. 395-414
|