The internationalisation of retail banking : Banco Santander's journey towards globalisation
Pedro Parada, Luisa Alemany and Marcel Planellas
| Year of publication: |
2009
|
|---|---|
| Authors: | Parada, Pedro ; Alemany, Luisa ; Planellas, Marcel |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 42.2009, 5/6, p. 654-677
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| Subject: | Banco Santander Central Hispano | Privatkundengeschäft | Personal banking | Globalisierung | Globalization | Spanien | Spain | 1985-2008 |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003930852