The internationalization of a premium automobile producer: The BMW group and the case of Rover
Andrea Eckardt and Matthias Klemm
| Year of publication: |
2003
|
|---|---|
| Authors: | Eckardt, Andrea ; Klemm, Matthias |
| Published in: |
Globalization or regionalization of the European car industry?. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan [u.a.], ISBN 978-1-4039-0581-9. - 2003, p. 170-197
|
| Subject: | Kfz-Industrie | Automotive industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001813178