The internationalization of Austrian firms in Central and Eastern Europe : a longitudinal approach
Year of publication: |
2009
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Authors: | Ninan, Schien ; Puck, Jonas |
Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 268-281
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Subject: | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Österreich | Austria | Osteuropa | Eastern Europe |
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