The internationalization of born globals : an evolutionary process?
Year of publication: |
2008
|
---|---|
Authors: | Koed Madsen, Tage ; Servais, Per |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 561-419
|
Subject: | Multinationales Unternehmen | Transnational corporation | USA | United States | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Evolutionsökonomik | Evolutionary economics |
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