The internationalization of German SME's: the personnel side of marketing in China
Year of publication: |
2004
|
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Authors: | Hummel, Thomas R. ; Marks, Norton ; Beckman, James |
Published in: |
International management : text and cases. - München : Hampp, ISBN 3-87988-867-1. - 2004, p. 83-88
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Subject: | KMU | SME | Multinationales Unternehmen | Transnational corporation | Joint Venture | Joint venture | Deutsch | German | Outsourcing | Internationales Marketing | International marketing | China | Asien | Asia | Deutschland | Germany |
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