The internationalization of U.S. franchise systems : progress and procedures
Year of publication: |
1973
|
---|---|
Authors: | Walker, Bruce J. ; Etzel, Michael J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 37.1973, 2, p. 38-46
|
Subject: | Absatz Franchising | Vereinigte Staaten |
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