The internationalization process of a born global : a case study of a beverage firm
Year of publication: |
2018
|
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Authors: | Moreira, António Carrizo ; Ramos, Mariana ; Ferraz, Lisa Freitas ; Martins, Diogo |
Published in: |
Entrepreneurial orientation and opportunities for global economic growth. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-6942-8. - 2018, p. 46-68
|
Subject: | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | KMU | SME | Unternehmensgründung | Business start-up |
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