The internationalization process of services firms : a two-case study in Brazil
Year of publication: |
2002
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Authors: | Sacramento, Isabella ; Almeida, Victor Manoel Cunha de ; Silva, Maria Sol Marques da |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 3.2002, 2, p. 43-64
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Subject: | Dienstleistungssektor | Service industry | Internationales Marketing | International marketing | Brasilien | Brazil |
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