The internationalization process of the smaller firm: re-framing the relationships between market commitment, knowledge and involvement
Year of publication: |
2002
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Authors: | Lamb, Peter W. ; Liesch, Peter Wayne |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 42.2002, 1, p. 7-26
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Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Markteintritt | Market entry | Theorie | Theory |
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