The internationalization process revisited : institutionalization, exploitation and exploration
Year of publication: |
2011
|
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Authors: | Pauwels, Pieter ; Matthyssens, Paul |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 135-157
|
Subject: | Globalisierung | Globalization | Szenariotechnik | Scenario analysis |
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