The Internet : a source of new data for mining in marketing
Year of publication: |
2014
|
---|---|
Authors: | Young, Robert |
Published in: |
Big data, mining, and analytics : components of strategic decision making. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 978-1-4665-6870-9. - 2014, p. 129-146
|
Subject: | Internet | Online-Marketing | Internet marketing | Data Mining | Data mining | Marketingmanagement | Marketing management |
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