The Internet and international marketing
John A. Quelch and Lisa R. Klein
| Year of publication: |
2006
|
|---|---|
| Authors: | Quelch, John A. ; Klein, Lisa R. |
| Published in: |
International marketing ; Vol. VI. - London [u.a.] : SAGE. - 2006, p. 139-164
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internet | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003411047