The Internet as an Advertising Support

The online environment's most powerful followers talk in glorious terms about the fact that the Internet will be changing the whole world media structure. Certainly, it is factual that technology affects the media nature, but it is by the same means false to reason that the existent organizations of this field are somehow planning to ebb or become irrelevant. The most feasible scenario is the one referring to efforts maintenance, high quality credibility and the adjustment (by means of some costs) to the new context