The internet as an alternative path to internationalization?
Noemi Sinkovics and Rudolf R. Sinkovics; Ruey-Jer Bryan Jean
| Year of publication: |
2013
|
|---|---|
| Authors: | Sinkovics, Noemi ; Sinkovics, Rudolf R. ; Jean, Ruey-jer Bryan |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 2, p. 130-155
|
| Subject: | KMU | SME | Online-Handel | Online retailing | Informationstechnik | Information technology | Globalisierung | Globalization | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756252