The internet, consumer empowerment and marketing strategies
Year of publication: |
2006
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Authors: | Pires, Guilherme D. ; Stanton, John ; Rita, Paulo |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 9-10, p. 936-949
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Saved in:
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