The Interorganizational Dynamics of Brand Alliances.
Authors: | Sauvée, Loïc ; Coulibaly, Mantiaba |
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Institutions: | Université Paris-Dauphine |
Subject: | Relations interorganisationnelles | Gouvernance d'entreprise | Marque | Value | Brand Alliances |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 1 pages long |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; M31 - Marketing ; G34 - Mergers; Acquisitions; Restructuring; Corporate Governance |
Source: |
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The Interorganizational Dynamics of Brand Alliances
Sauvée, Loïc, (2008)
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Marques et organisation des filières agroalimentaires : une analyse par la gouvernance
Sauvée, Loïc, (2005)
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Brand Value and Governance Implications
Raynaud, Emmanuel, (2006)
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Sauvée, Loïc,
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The many paths of value creation in brand alliances : Resource combining and governance mechanisms.
Coulibaly, Mantiaba,
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Value creation in brand alliances : a network approach.
Coulibaly, Mantiaba,
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