The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Jun Myers and Jae Min Jung
| Year of publication: |
2019
|
|---|---|
| Authors: | Myers, Jun ; Jung, Jae Min |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 229-246
|
| Subject: | analytic-holistic thinking styles | persuasion | print advertising | self-views | Visual metaphor | Printwerbung | Print advertising | Kognition | Cognition | Werbewirkung | Advertising effects | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Werbung | Advertising | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1197296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203290