The interplay between key marketing and supply chain management capabilities : the role of integrative mechanisms
Year of publication: |
2017
|
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Authors: | Golgeci, Ismail ; Gligor, David M. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 3, p. 472-483
|
Subject: | Innovativeness | Relational capability | Supply chain agility | Integrative mechanisms | Market learning capability | Marketing and supply chain management | Lieferkette | Supply chain | Dynamische Kompetenzen | Dynamic capabilities | Lernende Organisation | Learning organization | Capability-Ansatz | Capability approach |
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