The interplay between logistics strategy and platform's channel structure design in B2C platform market
Year of publication: |
2023
|
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Authors: | Liu, He ; Xu, Tianting ; Jing, Shuai ; Liu, Zhidong ; Wang, Shouyang |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 310.2023, 2 (16.10.), p. 812-833
|
Subject: | Channel structure | E-commerce | Game theory | Horizontal competition | Logistics strategy | Spieltheorie | Vertriebsweg | Distribution channel | Logistik | Logistics | Electronic Commerce | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
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