The interplay of customer and product innovation dynamics : an exploratory study
Year of publication: |
2013
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Authors: | Bohlmann, Jonathan D. ; Spanjol, Jelena ; Qualls, William J. ; Rosa, Jose Antonio |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 228-244
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Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | USA | United States | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kundenintegration | Customer integration |
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