The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Year of publication: |
2010
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Authors: | Karanika, Katerina ; Hogg, Margaret K. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 11/12, p. 1091-1111
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Subject: | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Persönlichkeitspsychologie | Personality psychology | Emotion | Marktforschung | Market research | Griechenland | Greece |
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