The interrelationships among perceived risk, information, and the acceptable brand set
James R. Bettman and Masao Nakanishi
| Year of publication: |
1973
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|---|---|
| Authors: | Bettman, James R. ; Nakanishi, Masao |
| Published in: |
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia. - Vancouver : University of British Columbia, ISSN 0021-941X, ZDB-ID 410457-2. - Vol. 5.1973, 1, p. 37-49
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| Subject: | Markenartikel | Betriebsrisiko |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001902422