The interrelationships between brand and channel choice
Year of publication: |
2014
|
---|---|
Authors: | Neslin, Scott ; Jerath, Kinshuk ; Bodapati, Anand ; Bradlow, Eric ; Deighton, John ; Gensler, Sonja ; Lee, Leonard ; Montaguti, Elisa ; Telang, Rahul ; Venkatesan, Raj ; Verhoef, Peter ; Zhang, Z. |
Published in: |
Marketing Letters. - Springer. - Vol. 25.2014, 3, p. 319-330
|
Publisher: |
Springer |
Subject: | Brand choice | Channel choice | Learning | Utility theory |
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