The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Year of publication: |
2017
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Authors: | Iyer, Easwar S. ; Walker Reczek, Rebecca |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 246-254
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Subject: | sustainability | green marketing | public policy | triple bottom line | proenvironmental behavior | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Marketing | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Umweltpolitik | Environmental policy |
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